Performance through Moment Marketing
Decidata is the smart campaign management platform that guarantees results.
Our proprietary Moment Marketing and AI-powered ad buying technology allows us to implement real-time analysis and optimization on clicks, views, impressions, conversions and sales.
That’s how we achieve guaranteed results. Automated.
DISCOVER HOW WE UNIFY MULTISCREEN MARKETING
Discover the Drive-to-Web power of your offline campaigns!
Enjoy all the benefits of our AI-powered ad buying platform
according to your necessity:
Our multiscreen platform is user-friendly and ready to use:
log in and launch your campaign!
Then our algorithms will follow up to optimize it
Anyways, we’ll be here to help you 24/7
Bridge the gap between online and offline with Moment Marketing
Synchronize your digital ads with TV spots to maximize the efficiency of your multiscreen campaigns
For example, you can synchronize your Facebook campaign with:
- Your competitors' TV ads
- Your own TV ads
- TV ads for complementary products
Synchronize your digital strategy with Radio ads at any hour, day and radio station.
- Your competitors' Radio ads
Get closer to your audience emotions! Launch your digital campaigns based on weather conditions.
- Thermal sensation (temperature, wind, humidity)
- Sunrise and sunset, UV Rain / Clear sky
Synchronize your campaigns and creatives with sport events and results.
- Macro-moments: World cup, NFL, NBA, etc
- Micro-moments: Scores, cards, team winning/losing etc
- Results in real-time
PARTNERS AND INVENTORY
Our Digital Sync solutions work perfectly well in cooperation with our partners:
Big Data Processing
Our TV Attribution tool can help you calculate the impact, reach and performance of a spot. Attribution is computed using the following techniques:
Custom-built online tracker and data collector
Data enrichment process
Offline ad Attribution algorithms
Automatic Content Recognition (ACR)
We are able to recognize every spot on TV or radio thanks to our very own:
Computer Vision models
Image recognition algorithms
Logo recognition algorithms
Audio recognition algorithms
Video quality measurement algorithms recognition
We've developed our own Smart Campaign Manager based on Big Data, Moment Marketing and Artificial Intelligence that optimizes digital campaigns automatically for any brand and/or agency.
Automated programmatic buying and optimization platform built on Artificial Intelligence
Deep API-based integrations with leading DSPs