Performance through Moment Marketing

Decidata is the smart campaign management platform that guarantees results.

Our proprietary Moment Marketing and AI-powered ad buying technology allows us to implement real-time analysis and optimization on clicks, views, impressions, conversions and sales.

That’s how we achieve guaranteed results. Automated.

DISCOVER HOW WE UNIFY MULTISCREEN MARKETING

Discover the Drive-to-Web power of your offline campaigns!

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Know
the digital impact of each TV/Radio spot.
Optimize
the incremental traffic, conversions and sales from your online and offline campaigns on your apps and website pages in real-time.
Calculate
the ROI of your offline campaigns, the cost per visit for your web traffic and the Performance of your spots per channel, creative, hour and day.
Track, measure and analyze your users’ interactions with your Mobile and Web Apps.
Measure
in-app events and understand how your audience interacts with your ads.
Estimate
the ROI of your online and offline campaigns on the downloads and use of your apps.
Get access
to deep app analytics.

Enjoy all the benefits of our AI-powered ad buying platform
according to your necessity:

Request a demo
Self-Serve Platform
Programmatic campaigns are no stranger to you?
Our multiscreen platform is user-friendly and ready to use:
log in and launch your campaign!
Managed Services
Our programmatic specialists are ready to help you to set up and launch your campaign.
Then our algorithms will follow up to optimize it.
Anyways, we’ll be here to help you 24/7.

Digital Sync
Bridge the gap between online and offline with Moment Marketing

TV Sync

Synchronize your digital ads with TV spots to maximize the efficiency of your multiscreen campaigns.

For example, you can synchronize your Facebook campaign with:

  • Your competitors' TV ads.
  • Your own TV ads.
  • TV ads for complementary products.
  • Attribution
  • Buy
  • CIC
  • inSights
Radio Sync

Synchronize your digital strategy with Radio ads at any hour, day and radio station.

Sync with:

  • Your competitors' Radio ads.
Request a demo
  • Attribution
  • Buy
  • CIC
  • inSights
Weather Sync

Get closer to your audience emotions! Launch your digital campaigns based on weather conditions.

Example:

  • Thermal sensation (temperature, wind, humidity).
  • Sunrise and sunset, UV Rain / Clear sky.
Request a demo
  • Attribution
  • Buy
  • CIC
  • inSights
UV
UV
Sport Sync

Synchronize your campaigns and creatives with sport events and results.

Example:

  • Macro-moments: World cup, NFL, NBA, etc
  • Micro-moments: Scores, cards, team winning/losing etc
  • Results in real-time
Request a demo
  • Attribution
  • Buy
  • CIC
  • inSights

PARTNERS AND INVENTORY

Our Digital Sync solutions work perfectly well in cooperation with our partners:

OUR TECHNOLOGY

Big Data Processing

To compute the Attribution for your offline spots, we needed to develop a full stack for data analytics:

  • Decidata Tracker and Data Collector.

  • Data enrichment process.

  • Offline Attribution algorithms.

Automatic Content Recognition (ACR)

We are able to recognize every spot on TV or radio thanks to our very own:

  • Computer Vision models.

  • Image recognition algorithms.

  • Logo recognition algorithms.

  • Audio recognition algorithms.

  • Video quality measurement algorithms recognition.

PerformanceAI

To compute the Attribution for your offline spots, we needed to develop a full stack for data analytics:

  • Automated programmatic buying and optimization platform built on Artificial Intelligence.

  • Deep API-based integrations with leading DSPs.