Discover the power of digital monitoring and monetizing!

Decidata offers a suite of modular solutions: pick and choose which solutions work best for your needs, or adopt multiple products to create a comprehensive end-to-end solution.

Decidata's state-of-the-art technology allows you to monitor every
commercial that airs on any TV channel and radio station
and verifies the
quality of your broadcast in real-time.

  • Attribution
  • Buy
  • CIC
  • inSights

Get access to:

  • Sound and frame-by-frame image audit.

  • Real-time monitoring at any regional level.

  • Comprehensive system of alerts for flawed broadcast.

  • Proofs in Full HD.

  • export and download tools for spot proofs (up to 60 fps).

  • Visual support for better analyses and decisions.

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In our secure cloud servers we store 100% of your aired content in full HD and allow you a seamless real-time data retrieval of your content that can be monitored permanently.
  • Attribution
  • Buy
  • CIC
  • inSights

Our Video Analytics system tags the video content automatically and helps you manage your content and data easily.


For example, thanks to our algorithms,

  • You can seamlessly get access to the brand analysis of any of your video stream.

  • Our system also provides features for video search based on their content.

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We place a tracker on your different apps and pages (website, OTT, mobile, etc.)

We define cohorts of users based on the engagement and viewing behavior.

We compute the churn and rating per cohort.

We analyze the viewing behavior of each cohort and search for correlations with the observed churn thanks to Machine Learning.

We offer recommendations to increase the conversion rate and the level of retention.

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Track, measure and analyze your users’ interactions with your Mobile and Web Apps.
Measure
in-app events and understand how your audience interacts with your ads.
Estimate
the ROI of your online and offline campaigns on the basis of downloads and the usage of your apps.
Get access
to deep app analytics.

Optimize the monetization of your inventory.

Take advantage of the incremental revenue gained through the analysis on segmented audience on TV, thanks to our end-to-end targeted ad solution that is developed to analyse your Set-Top-Boxes, online streams and OTT platforms.

Apply real-time digital precision to the power of TV.

  • Precision targeting
  • Geography: postal code, city, state, etc.

  • Clusters and demographics: age, gender, behavior, purchasing power, etc.

  • Daypart, program, etc.

  • Optimization and Budget Control.
  • CPM / target

  • Auctions

  • Capping

  • Minimum cost per impression

  • User experience and flexibility
  • Quick purchase

  • User-friendly

  • Creatives drag & drop

  • Special formats for OTT

  • Advanced reporting and dashboards for operators

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Discover the real potential of AVOD (Ad-supported Video On Demand)

OUR TECHNOLOGY

Big Data Processing

To compute the Attribution for your offline spots, we needed to develop a full stack for data analytics:

  • Decidata Tracker and Data Collector.

  • Data enrichment process.

  • Offline Attribution algorithms.

Automatic Content Recognition (ACR)

We are able to recognize every spot on TV or radio thanks to our very own:

  • Computer Vision models.

  • Image recognition algorithms.

  • Logo recognition algorithms.

  • Audio recognition algorithms.

  • Video quality measurement algorithms recognition.

PerformanceAI

To compute the Attribution for your offline spots, we needed to develop a full stack for data analytics:

  • Automated programmatic buying and optimization platform built on Artificial Intelligence.

  • Deep API-based integrations with leading DSPs.