Discover the power of digital monitoring and monetizing!
Decidata offers a suite of modular solutions: pick and choose which solutions work best for your needs, or adopt multiple products to create a comprehensive end-to-end solution.
Content Integrity Checker
Decidata's state-of-the-art technology allows TV networks, operators and broadcasters
to monitor every commercial that airs on their TV channel and radio stationv,
and helps you audit the quality of your video streams in real-time.
Get access to:
Sound and frame-by-frame image audit
Real-time monitoring at any regional level
Comprehensive system of alerts for flawed broadcast
Proofs in Full HD
Export and download tools for spot proofs (up to 60 fps)
Visual support for better analysis and decisions
Video Content Analytics
Our Video Analytics system tags the video content automatically and helps you manage your content and data easily.
For example, thanks to our algorithms,
You can seamlessly get access to the brand analysis of any of your video stream
Our system also provides features for video search based on their content
We place a tracker on your different apps and pages (website, OTT, mobile, etc.)
We define cohorts of users based on the engagement and viewing behavior
We compute the churn and rating per cohort
We analyze the viewing behavior of each cohort and search for correlations with the observed churn thanks to Machine Learning
We offer recommendations to increase the conversion rate and the level of retention
Optimize the monetization of your inventory
Our end-to-end targeted ad solutions allow you to unlock incremental revenues.
We generate segmented audiences through the analysis of Set-Top-Boxes, online streams and OTT devices data. Then we use these audiences to optimize TV advertising campaigns that can run through our own trading desk.
Apply real-time digital precision to the power of TV
- Precision targeting
Geography: postal code, city, state, etc.
Clusters and demographics: age, gender, behavior, purchasing power, etc.
Daypart, program, etc.
- Optimization and budget control
CPM / target
Minimum cost per impression
- User experience and flexibility
Creatives drag & drop
Special formats for OTT
Advanced reporting and dashboards for operators
- Improve the monetization of your inventory easily!
Use our data and insights coming from our TV Attribution algorithms to improve the monetization of your inventory
Give your advertisers access to an online digital platform where they can optimize their TV buying strategy and operation
Thanks to the use of offline ROI measurement and digital metrics like CPV and CPM
- Monetize your inventory and increase your ARPU with our unique end-to-end Set-Top-Box ad targeting solution!
With real-time ad purchase and results, we apply digital precision to the power of TV to allow audience targeting on any TV channel delivered through the STB
Addressable TV allows you to offer your advertisers precise targeting based on geography, demographics, behavioral clusters and specific programs
Your clients will have access to the full range of digital optimizations like budget control, CPM-based planning, frequency capping, etc. along with an enhanced user experience on our platform (white label available)
- Discover the real potential of AVOD (Ad-supported Video On Demand)
Ad-supported Video On Demand: our monetizing solution for OTT platforms
Ask us about our Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI) solutions!
We're providing a comprehensive end-to-end ad managing platform to allow you to optimize your ads revenues on your OTT service and increase your ARPU
Take advantage of the special formats for OTT: post-roll, pre-roll, mid-roll, in-menu banners, in-video text and image overlays, full-page takeover, etc.
Big Data Processing
Our TV Attribution tool can help you calculate the impact, reach and performance of a spot. Attribution is computed using the following techniques:
Custom-built online tracker and data collector
Data enrichment process
Offline ad Attribution algorithms
Automatic Content Recognition (ACR)
We are able to recognize every spot on TV or radio thanks to our very own:
Computer Vision models
Image recognition algorithms
Logo recognition algorithms
Audio recognition algorithms
Video quality measurement algorithms recognition
We've developed our own Smart Campaign Manager based on Big Data, Moment Marketing and Artificial Intelligence that optimizes digital campaigns automatically for any brand and/or agency.s
Automated programmatic buying and optimization platform built on Artificial Intelligence
Deep API-based integrations with leading DSPs